Kevin Flint
Is Your Demand Marketing Not Running Right? Check the Engine Light
One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We
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Category: Kevin Flint
We know a lot about marketing. Here’s your chance to see how our brains work.
Kevin Flint
Successful Demand Generation Starts with Marketing and Sales Alignment
Over the past few months I’ve spent a good deal of time with a variety of smart demand generation marketers at meetings and conferences that
Kevin Flint
DraftKings’ Ad Blitz on ESPN Get Sacked
It was announced today that DraftKings has pulled its massive ad campaign from ESPN, for the time being, amidst allegations of “insider trading” by employees
Kevin Flint
LinkedIn Buys Bizo & What This Means for the B2B Marketer
LinkedIn Buys Bizo. As reported on July 22nd, LinkedIn has entered into an agreement to buy Bizo for $175 Million.Here is my quick take on what this means for media buyers and B2B marketers: The union of LinkedIn and Bizo brings together two of the preeminent sources of B2B…
Kevin Flint
Federal staff demographic change to disrupt existing marketing models – the rise of Millennials
“Demographics is destiny” ― Arthur Kemp 40% of the Federal Workforce was eligible to retire as of last year. I recently attended a briefing for marketers
Kevin Flint
2013: The Year Marketing Automation Arrived
Marketing Automation has arrived and it’s here to stay 2013 is now half over and among the leading trends that I’m seeing with my B2B
Kevin Flint
The Print Media Zombie Apocalypse
In 2007, Microsoft CEO Steve Ballmer famously declared: “Print is dead.” Perhaps he really meant “Undead”, because I sure do see a lot of print
Kevin Flint
Top 5 Tips & Tricks for Managing Lead-Gen Contracts: Publisher Secrets Revealed
“I am a pretty versatile fool when it comes to contract, business and such things. I have signed a lot of contracts in my time
Kevin Flint
Online Data Tracking could use a cleanup, but it’s nothing to be scared of.
There are a lot of scary stories floating around out about advertisers’ use of online “tracking cookies”. These include the announcement of Microsoft’s default “Do
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