Category: Jonathan Monroe

We know a lot about marketing. Here’s your chance to see how our brains work.

Jonathan Monroe

When Bots Attack: Media Geeks Combat Fraud

The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however,

Jonathan Monroe

Getting on Cognitive Easy Street

Are we achieving our goals? It’s something we, as an industry, talk about all the time. It’s how we justify our budgets and our plans.

Jonathan Monroe

The Media World is Flat

All Thomas Friedman references aside, the marketing landscape is a constant evolution of capabilities, trends, value props and sometimes kitschy ideas all vying for “our”