We know a lot about marketing. Here’s your chance to see how our brains work.
The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however,
Are we achieving our goals? It’s something we, as an industry, talk about all the time. It’s how we justify our budgets and our plans.
All Thomas Friedman references aside, the marketing landscape is a constant evolution of capabilities, trends, value props and sometimes kitschy ideas all vying for “our”
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