Category: Dick Reed

We know a lot about marketing. Here’s your chance to see how our brains work.

Lead Fatigue

Last week I had one of those great media lunch meetings where a publishing representative lets rip about the market and offers up insights and

Dick Reed

Olympic Experience

Before anyone imagines that I made it out to China, sadly that was not the case but it was still a quite excellent experience and

Dick Reed

LinkedIn Grows Up

Had a great meeting with the folks from LinkedIn today and for the first time I’m actually excited by the prospect of discussing social media

Dick Reed

Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA

Dick Reed

Barmy Ballmer ?? Part 2

Following on from my anti Steve Ballmer rant a couple of days ago (see previous post), I got to thinking more about just what will

Dick Reed

Barmy Ballmer ???

So Microsoft guru Steve Ballmer has predicted the demise of media as we know it with some pretty bold statements in his recent interview with