
Just Global Shortlisted for “Large Agency of the Year” at the 2025 B2 Awards
Just Global has been shortlisted for “Large Agency of the Year” at the 2025 ANA B2 Awards—recognizing the best in B2B marketing excellence. Winners revealed June 3.
October 14, 2024
Just Global's VP of Strategy
Start Banging the Creativity Drum.
What B2B Marketers Can Learn from Music and Marketing Icons
So, what can B2B marketers learn from the rock gods and marketing divas of the world?
2. Give Them What They Want: Joe Pulizzi, the godfather of content marketing, gets it: “Content marketing is about creating and distributing content people want, not pushing out messages they want to avoid” (Content Inc., 2021).
IBM’s “Think” Campaign
When IBM launched its “Think” campaign in 2010, it didn’t just reposition itself as a tech leader; it turned heads with smart, relatable storytelling that cut through the noise (Harvard Business Review, 2013).
GE’s “Industrial Internet” Campaign
GE shook off the dust and took to digital, crafting a campaign that turned the complex idea of the “Industrial Internet” into something engaging and tangible, driving massive engagement and revenue growth (Marketing Week, 2016).
Salesforce’s “Trailblazer” Campaign
Salesforce didn’t just sell a product; it sold a movement. By celebrating real customer successes, it cultivated a sense of community that fueled 50% growth in customer acquisition year over year (AdAge, 2020).
The data is clear: the path to growth and efficiency is paved with creativity, bold thinking, and genuine connection. It’s time to leave the comfort zone and start playing to the crowd. To every B2B marketer out there: the stage is set. Now, give them something to remember.
And as any great rock star would tell you: Don’t just make noise. Make music.
Just Global has been shortlisted for “Large Agency of the Year” at the 2025 ANA B2 Awards—recognizing the best in B2B marketing excellence. Winners revealed June 3.
Join Just Global CEO Brandon Friesen and Trilliad CMO Erin Hutchinson as they explore Growth Imperative #1 and how marketers can create connected experiences that drive real impact.
At Just Global, we’re reimagining analytics with AI—streamlining reporting, elevating insights, and empowering our team to deliver smarter, faster results. Learn how secure, strategic AI adoption is transforming the way we optimize campaigns, build trust, and drive real business impact.
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