Actionable Insights: The key to recurring revenue and strong brand connections
Just Global’s VP of Strategy, Marcus Hiles, looks at why the true power of data lies in the insights that can be drawn from it.
October 14, 2024
Just Global's VP of Strategy
Start Banging the Creativity Drum.
What B2B Marketers Can Learn from Music and Marketing Icons
So, what can B2B marketers learn from the rock gods and marketing divas of the world?
2. Give Them What They Want: Joe Pulizzi, the godfather of content marketing, gets it: “Content marketing is about creating and distributing content people want, not pushing out messages they want to avoid” (Content Inc., 2021).
IBM’s “Think” Campaign
When IBM launched its “Think” campaign in 2010, it didn’t just reposition itself as a tech leader; it turned heads with smart, relatable storytelling that cut through the noise (Harvard Business Review, 2013).
GE’s “Industrial Internet” Campaign
GE shook off the dust and took to digital, crafting a campaign that turned the complex idea of the “Industrial Internet” into something engaging and tangible, driving massive engagement and revenue growth (Marketing Week, 2016).
Salesforce’s “Trailblazer” Campaign
Salesforce didn’t just sell a product; it sold a movement. By celebrating real customer successes, it cultivated a sense of community that fueled 50% growth in customer acquisition year over year (AdAge, 2020).
The data is clear: the path to growth and efficiency is paved with creativity, bold thinking, and genuine connection. It’s time to leave the comfort zone and start playing to the crowd. To every B2B marketer out there: the stage is set. Now, give them something to remember.
And as any great rock star would tell you: Don’t just make noise. Make music.
Just Global’s VP of Strategy, Marcus Hiles, looks at why the true power of data lies in the insights that can be drawn from it.
Just Global’s EVP of Growth, James O’Flaherty, looks at why a successful ABM strategy needs original thinking.
Listen in or read the transcript for the fourth episode in our Reinventing B2B podcast series – we speak to CMO at TCS, Ashish Babu, about future-proofing.
San Francisco, CA (HQ)
Austin, Texas
Colombia
Singapore
Sydney
Tokyo
Philippines
2024 Just Global, Inc. All Rights Reserved. | Google Adwords Disclosure | Do Not Sell My Information | Privacy Notice