The
Index Brief
The Index Brief is your quarterly intelligence drop from the Just Global Performance Index (JGPI). The JGPI is our proprietary platform built from 500+ data sources, covering live media activations across leading global enterprise brands.
In This Issue: Brand vs. Demand
Q2 2025
Brand is back in the spotlight. This quarter, the data shows a clear tilt toward long-term brand-building—with 60% of budgets moving in that direction, up from 45% last quarter.
But this isn’t a trade-off. High-impact tactics like paid search, content syndication, and CTV are thriving when connected to intent-led creative and media planning.
Featuring additional data and commentary from Bombora.
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Live data signals from the JGPI, shaped by thousands of in-market campaigns
Clear trends, from budget shifts to channel performance and content impact
Expert POVs from Just Global and partners like Bombora
Practical actions to sharpen your strategy next quarter