Game-changing value
Dynamic awareness campaign was the name of the game
Zoho is a global tech leader offering a powerful suite of 45+ cloud-based apps for CRM, project management, accounting, HR, marketing, and more—built to help businesses streamline operations and boost productivity from a single platform.
With over 100 million users across 150+ countries, Zoho’s standout product is Zoho CRM. Designed for businesses of all sizes, it delivers deep functionality and an intuitive UI that rivals any major competitor. Our challenge with Zoho UK? Amplify that story and show the real-world impact Zoho can drive for modern businesses.
To strengthen Zoho’s brand presence in the UK market by launching a high-impact, high-visibility campaign that would capture attention, spark curiosity, and engage a wide spectrum of businesses. Our goal was to position Zoho as a compelling, all-in-one solution—highlighting its versatility, value, and competitive edge across industries. By combining bold creative execution with strategic messaging, we aimed to shift perceptions and firmly establish Zoho CRM as a leading choice for businesses of all sizes.
Our strategy began with insight: 2023 research showed Zoho was strongly linked with value—a message we leaned into, but redefined. For Zoho CRM, value isn’t just about price; it’s about simplicity, speed, customisation, and the efficiency of a single-platform solution.
We built a creative platform around this idea—highlighting how Zoho delivers consistent value where competitors fall short. This strategic foundation informed bold, compelling creative designed to resonate with a wide business audience and reinforce Zoho’s unique strengths in a crowded market.
How it came to life
Building on Zoho’s previous word-game themed campaigns, we evolved the concept into a bold, multi-channel creative execution. Our team developed a suite of attention-grabbing ideas rooted in familiar, nostalgic games—designed to spark recognition and emotional connection. Each creative centered around the core message of value, with ‘Zoho CRM’ featured prominently alongside a unifying campaign strapline.
These game-inspired visuals weren’t just playful—they were purposeful. By tapping into the emotional power of nostalgia and interactive engagement, the campaign helped Zoho stand out in a saturated market, reinforcing its identity as a smart, accessible business solution.
The campaign rolled out across both digital and traditional formats. High-impact out-of-home placements appeared in major UK cities, including prominent public transport sites and London Underground trains. In parallel, premium digital media placements ran across influential publications like The Times, The Guardian, Financial Times, and The Economist—ensuring Zoho’s message reached decision-makers wherever they were.
