Printagility
A bold brand-to-demand transformation
Kornit Digital, a global pioneer in sustainable, on-demand fashion and textile production, partnered with Just Global to reimagine its brand. While its technology was ahead of the curve, its story was fragmented, too product-focused, and missing an emotional spark that drives modern decision-makers. We set out elevate Kornit from a print technology provider into a creative force powering agility, innovation, and sustainable growth.
Kornit needed to unify its messaging across industries and audiences, shift the story from machines and ink to empowerment and impact, and build a scalable brand-to-demand engine rooted in customer truth—all while inspiring action with a bold, emotionally resonant platform.
Through discovery workshops, customer interviews, and persona development, we uncovered a simple truth: the future belongs to those who move with agility. From this insight came Printagility—a unifying brand platform designed to showcase the real-world power of on-demand production. Anchored by four strategic pillars, Printagility informed Kornit’s refreshed segmentation, messaging framework, and omnichannel campaign strategy. The creative expression was unapologetically bold. Inspired by the rallying cry Your Time Is Now, it put Kornit’s customers—printers, manufacturers, and creators—at the center of the story. A unique “You:They” headline construct drew a direct line from what customers make to the impact they enable: You printed it overnight. They wore it to win the race. This shifted Kornit’s value from production to creative empowerment, making its brand bigger than products, bigger than print.
Outcome
The transformation has positioned Kornit as more than a category leader—it’s now a cultural enabler. The new platform delivered a unified, emotionally resonant brand story, a flexible design system and campaign toolkit, and messaging tailored to diverse industries and personas, all supported by a bold creative platform designed for global scale. While results continue to build, the shift is undeniable: Kornit’s brand is now as agile as the technology behind it.
speed creative profit demand trend sustain unique data production consistent agility
Chris Govier, EVP Strategic Growth and Marketing, Kornit