Accelerating transformation for the new normal
Building Hexagon PPM’s Market Position Across APAC
Overview
Hexagon PPM delivers a broad suite of market-leading technologies tailored for the built environment. Our collaboration focused on addressing the unique challenges faced by key industry verticals—including Oil & Gas, Construction, and Energy—through tailored, impactful messaging. Tasked with bringing insights from a co-authored Frost & Sullivan report to life, we developed creative strategies to communicate complex regional findings in ways that resonated across diverse APAC audiences.
Objectives
Leveraging research from Frost & Sullivan, our goal was to craft a targeted go-to-market strategy aimed at engaging key decision-makers across diverse industry verticals in APAC. We translated critical insights into compelling messages and selected the most effective content formats to maximize awareness, boost engagement, and drive high-value downloads to support lead generation efforts.
Execution
We designed a strategic plan focused on reaching target audiences where they are most active—primarily across social media platforms. Starting with raw data from Frost & Sullivan, our research team identified the most impactful insights, which our creative team then transformed into visually compelling video and infographic content tailored to key industry verticals. Each asset was developed with a bold, fresh creative approach to ensure standout visibility and differentiation in a competitive landscape.
Results
The campaign achieved strong reach and precision, delivering over 490,000 targeted impressions to niche decision-makers across the APAC region. By transcreating content into Japanese and Bahasa, we successfully penetrated traditionally hard-to-reach markets such as Japan and Indonesia. The localized video creatives not only resonated with regional audiences but also drove lead generation at levels that surpassed previous benchmarks, demonstrating the campaign’s effectiveness and strategic impact.
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Full video views
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Engagement with social (CTR of .73%)
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MQLs direct from video content
