Pioneering the possible
Powering Visually Compelling Multi-Cloud Automation
Overview
HashiCorp is a leading U.S.-based software company specializing in infrastructure automation for multi-cloud and hybrid environments. Through their flagship platform, The Infrastructure Cloud™, HashiCorp empowers organizations to automate, secure, and standardize the management of their IT infrastructure at scale. At the core of HashiCorp’s offerings is a suite of powerful tools—each originating from open-source projects—that support some of the world’s most valuable enterprises. These solutions help streamline operations across complex environments, enabling consistent workflows, enhanced security, and greater agility across cloud ecosystems.
Objectives
HashiCorp partnered with Just Global to bring the launch of The Infrastructure Cloud™ (IC) to life. The goal: engage cybersecurity-focused managed service providers (MSPs) with a compelling campaign positioning IC as the definitive blueprint for cloud success. The campaign showcased IC’s ability to deliver a best-in-class, unified infrastructure and security model tailored for today’s complex multi-cloud environments.
Execution
By reducing cloud-related risks and costs, The Infrastructure Cloud™ empowers developers to deliver faster in a secure, compliant, and workflow-driven environment—powered by the HashiCorp Cloud Platform. Just Global positioned IC as “Where Freedom Meets Control”, casting HashiCorp as the experienced guide through the complexities of modern infrastructure—unlocking cloud’s full potential across any provider.
How it came to life
To launch The Infrastructure Cloud™, we crafted a bold visual identity inspired by film and gaming—minimalist, enigmatic, and symbolic. Fragmented brand logos formed otherworldly portals, reflecting HashiCorp’s role in guiding businesses through complex digital landscapes. The copy struck a balance between freedom and control, challenging cloud trade-offs and reinforcing HashiCorp’s promise: a unified, secure path to true cloud success.
