Becoming a Causeway Star
OVERVIEW
When you’re a Causeway Star you’re one of many curious, proud and passionate people fuelling customer successes.
OBJECTIVES
Causeway Technologies approached Just Global looking to reimagine and revive their employee identity.
EXECUTION
At the core was an engaging launch and recruitment video, to accompany this other assets were created, including an eBook and employee onboarding pack.
RESULTS
This campaign was incredibly well received by the client. Causeway were ‘over the moon’ with the creativity and the sheer efforts of the UK creative team.
Overview
Dream big. Aim higher.
When you’re a Causeway Star you’re one of many curious, proud and passionate people fuelling customer successes.
Causeway were looking for a new identity that would not only communicate their fresh approach internally, but also elevate their ability to attract a new wave of young professionals. Taking on existing themes of space and a core message of “Becoming a Causeway Star” our UK creative team crafted an inspirational video that acted as the beating heart of the campaign. Around it, we built and deployed internal platforms, an eBook and brochure, new webpages, LinkedIn and Yammer social posts as well as a direct mail piece.
Objectives
Causeway Technologies approached Just Global looking to reimagine and revive their employee identity – an identity that would not only define their new employee-centric approach to their existing team members, but also enhance their recruiting capabilities and enable them to attract young professionals looking for a career in technology.
They brought to Just Global UK some well-established themes that revolved around space and the qualities of a Causeway Star: “be curious, own it, work together, be proud, and wow everyone”. But they wanted to go further than their previous attempts and create something inspiring. We were tasked with taking these concepts and with them carve a new creative pathway.
Objectives
Causeway Technologies approached Just Global looking to reimagine and revive their employee identity – an identity that would not only define their new employee-centric approach to their existing team members, but also enhance their recruiting capabilities and enable them to attract young professionals looking for a career in technology.
They brought to Just Global UK some well-established themes that revolved around space and the qualities of a Causeway Star: “be curious, own it, work together, be proud, and wow everyone”. But they wanted to go further than their previous attempts and create something inspiring. We were tasked with taking these concepts and with them carve a new creative pathway.
I can’t thank the team at Just Global enough for all of their work on the rebrand of our employee brand identity. We worked with Lauren and the team from creative concepts right through to launch of the final assets and were so impressed with the quality of work produced by the whole team. You took our initial brief and created something we never could have imagined on our own and we’re so pleased with the outcome – it really brings the Causeway employee brand identity to life and gives a real sense of what it means to work here.
We also have to give a big shout out to Jake Whiteman (Just Global, Head of Video) who delivered the video of our dreams as part of the project – it still makes the hairs stand up on our arms whenever we watch it. We love it! Thank you to Jake and the rest of the team!
Results
This campaign was incredibly well received by the client. Causeway were ‘over the moon’ with the creativity and the sheer efforts of the UK creative team, as well as all the Just Global UK team members that supported the project.
Internally, the Just Global UK creative team described the campaign as one of ‘the most creative pieces of projects we’ve ever worked on’ – enjoying every second of it.
The work is already winning awards such as three titles from the AVA Digital Awards just this week.
something exciting’ – to help engage and personalise the launch.
