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The Game Changers
Creative and Media working together for accelerated 1-2-1 engagement
Overview
To deepen Adobe Workfront’s relationship with Flutter Entertainment, we crafted a targeted Go-To-Market ABM strategy emphasizing Workfront’s strengths in team alignment and workflow automation. By creating a unique brand identity and targeted multi-channel campaign, we engaged key decision-makers and drove enormous engagement rates. Through strategic assets—including landing pages, social posts, and videos—Workfront was positioned as a valuable centralized marketing solution for Flutter. The campaign’s success set the stage for a strengthened partnership.
The Challenge
Flutter Entertainment is a global leader in the betting, gaming, and entertainment sectors. The Adobe Workfront team sought to establish itself as Flutter’s centralized marketing work management solution. This goal presented a complex challenge – it required not only demonstrating how Workfront could streamline workflows, enhance alignment, and drive compliance across teams, but also tailoring the message to address the diverse needs of Flutter’s marketing professionals. This expansion effort needed a clear, targeted value proposition that would resonate with Flutter’s complex structure and align with their high standards for customer experience and brand compliance.
The Solution
Building on Adobe Workfront’s existing research, we developed a unique brand identity and a Go-To-Market plan tailored to Workfront’s messaging pillars and targeting three key personas at Flutter. Our multi-channel campaign included a dedicated landing page, engaging social and sponsored content on LinkedIn and Twitter, videos, programmatic display ads, a comprehensive sales kit, and an email nurture workstream. This creative strategy struck a chord with Flutter’s team.
The Results
Our targeted ABM campaign significantly exceeded engagement benchmarks, achieving rates over 70% above industry standards and facilitating in-depth discussions with key decision-makers at Flutter Entertainment. The tailored approach allowed Workfront to highlight its strengths in workflow automation, team alignment, and compliance, effectively positioning it as the ideal solution for Flutter’s marketing needs. The high engagement across multiple channels demonstrated the resonance of our creative assets, setting the foundation for long-term growth. This strategic partnership is expected to advance Workfront’s influence as a critical marketing work management solution in the entertainment sector.
above industry standard engagement rates
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