Paid Social

A targeted, performance-driven approach where presence is key to reaching your audience

Paid social should be an essential piece of your marketing strategy.

Social advertising moves your brand forward – whether you’re increasing brand awareness or leading potential customers further into the buyer’s journey. We sift through the wide variety of ad units, platforms, and targeting options to uncover the best way to drive engagement. Along the way, we test and refine to optimize media dollars towards placements that get the best results.

0 %

of users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines)

Source: Hootsuite

Sub Services

We have a unique and comprehensive approach when it comes to ABM. We use an open platform ecosystem and work with exclusive data partnerships.

Account Based Marketing

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Demand Generation

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What We Do

Custom Audience Creation

We build custom audiences utilizing platform, third party, and first party data to reach the right targets and deliver results.

Execution and Reporting

We set up and launch campaigns within social platforms, including implementing the right tracking codes and pixels for full, accurate attribution. We provide reports on a regular cadence with both high-level and granular performance views.

A/B Testing

We uncover key insights through side-by-side testing of different creatives, audiences, and more.

Data Integrations

We partner with third party data providers with strong B2B, B2C, and DTC audience segmenting – unlocking targeting unavailable in social platforms' inherent data.

Content and Ad Copy Creation

We create, recommend, and optimize ad copy and content for conversion and awareness based on industry knowledge and past campaign performance.

Social Listening

We gain critical insights into your industry, identify share of voice and sentiment compared to your top competitors, identify opportunities to improve brand reputation, and uncover recommendations to inform the larger media strategy.

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