Get the B2B Marketing Report that can get you ahead in any environment.
The B2B Marketing Podcast
In this episode of The B2B Marketing Podcast, deputy editor Lucy Gillman is joined by CEO Brandon Friesen to discuss thinking long-term in a recession by investing in full-funnel marketing, and unpack some of the key findings from the report Pipeline’s secret weapon: Full-funnel marketing (and how to prove it) – a survey taking stock of how +200 B2B marketers feel about full-funnel marketing and brand.
Hear B2B marketing experts breakdown why full-funnel brand marketing can be the solution for long term growth through a recession.
As the pandemic was peaking, TCS were seeking new ways to connect with organizations that were seeking rapid digital transformation due to stay-at-home public health regulations.
As one of the world’s fastest-growing enterprise software company in history, Databricks was gaining brand coverage in key media, yet they lacked brand awareness amongst their key audience group — data teams.