Get the B2B Marketing Report that can get you ahead in any environment.

Short-term wins or long-term growth? We interviewed over 200 of your marketing peers to gauge their approach to brand and demand in the face of a potential global downturn. Their input can help you refine your own strategy in the coming months. Learn more in this B2B Marketing Report in partnership with Just Global.

The B2B Marketing Podcast

Playing the long game in a recession with Just Global’s Brandon Friesen.

In this episode of The B2B Marketing Podcast, deputy editor Lucy Gillman is joined by CEO Brandon Friesen to discuss thinking long-term in a recession by investing in full-funnel marketing, and unpack some of the key findings from the report Pipeline’s secret weapon: Full-funnel marketing (and how to prove it) – a survey taking stock of how +200 B2B marketers feel about full-funnel marketing and brand.


Why you should hold tight and invest in brand

Hear B2B marketing experts breakdown why full-funnel brand marketing can be the solution for long term growth through a recession.


The origins of business

As the pandemic was peaking, TCS were seeking new ways to connect with organizations that were seeking rapid digital transformation due to stay-at-home public health regulations.



The data team effect

As one of the world’s fastest-growing enterprise software company in history, Databricks was gaining brand coverage in key media, yet they lacked brand awareness amongst their key audience group — data teams. 

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