Get the B2B Marketing Report that can get you ahead in any environment.
The B2B Marketing Podcast
Playing the long game in a recession with Just Global’s Brandon Friesen.
In this episode of The B2B Marketing Podcast, deputy editor Lucy Gillman is joined by CEO Brandon Friesen to discuss thinking long-term in a recession by investing in full-funnel marketing, and unpack some of the key findings from the report Pipeline’s secret weapon: Full-funnel marketing (and how to prove it) – a survey taking stock of how +200 B2B marketers feel about full-funnel marketing and brand.
Why you should hold tight and invest in brand
Hear B2B marketing experts breakdown why full-funnel brand marketing can be the solution for long term growth through a recession.
CASE STUDY
The origins of business
As the pandemic was peaking, TCS were seeking new ways to connect with organizations that were seeking rapid digital transformation due to stay-at-home public health regulations.
CASE STUDY
The data team effect
As one of the world’s fastest-growing enterprise software company in history, Databricks was gaining brand coverage in key media, yet they lacked brand awareness amongst their key audience group — data teams.
NORTH AMERICA
San Francisco, CA (HQ)
Austin, Texas
EUROPE
Maidenhead, UK
APJC
Singapore
Sydney
Tokyo
2023 Just Global, Inc. All Rights Reserved. | Google Adwords Disclosure | Do Not Sell My Information | Privacy Notice