What better way to demonstrate the value our OFX experts—“OFXperts”—bring to customers than to show, not simply tell? Our video-centric campaign spotlights real OFX currency specialists talking about what they do and how they do it, in their own words.

Then came the next challenge: how to capture compelling live-action footage in the middle of the pandemic? To bring our OFXperts’ knowledge and passion for moving money globally to life, JUST conducted socially-distant video shoots with team members in San Francisco and Toronto in summer 2020.

Taking advantage of rising video viewership, we leveraged video-forward channels to amplify the story and engage the audience in an impactful and memorable way. Working with OFX brand teams in Australia and the U.S., JUST developed and launched the North America campaign with media buys across YouTube and social media, with a supporting ecosystem of display and native ad units, all driving to custom landing pages.  

Daniel Lorenze, JUST’s Head of Creative, helmed the socially-distanced video shoot with a minimal crew, new safety precautions and creative solutions like long-lens and open settings. The JUST team also designed the video motion graphics, which OFX plans to leverage in their campaigns in other global markets. 

“The campaign communicates how important OFXperts are in supporting our brand’s mission to provide a fairer way to move money around the world to better enable global business and consumer lives.”