The CRM with game-changing value.
GAME-CHANGING VALUE.
EYE-CATCHING CAMPAIGN.
There’s plenty to shout about when it comes to Zoho CRM. So, we have. With a high-profile brand awareness campaign now underway, people can expect to see a lot more of us. We’ve gathered together some of the advertising that’s going to be out there so you can see what it’s all about.
THE MESSAGE.
SPREADING THE WORD.
The roots of our 2024 advertising campaign lie in our wish to reach a broad
UK audience and spread the word about Zoho CRM. Research last year led us
to associate our brand with value, and 2023’s brand efforts focused on CRM
purchasers in organisations above 250 staff, with a particular spotlight on
manufacturing. The 2024 brand campaign is designed to be broader, across
more business and industries.
THE WHY?
BRINGING
THE VALUE.
THE VALUE.
Value continues to be at the forefront of the Zoho CRM message. Why?
Because ‘value’ applies to more than just price. Zoho CRM offers value
through simplicity, affordability, customisation, speed and the benefits of
having a single CRM supplier. It sets us apart from our competitors, who may
offer value in one area, but waste and expense in others. By contrast, Zoho
brings value across the board.
THE CONCEPT.
THE NAME
OF THE GAME.
OF THE GAME.
We’d previously run advertising featuring word games, and this was a
concept we wished to explore further in this year’s campaign. Working with
our appointed agency, Just Global, we developed creative campaign ideas
based around several different games. We also looked at the messages we
wished to convey. ‘Zoho CRM’ needed to feature prominently, while the value
angle and games concept were combined in a campaign strapline.
THE IDEA.
COLOURFUL NOSTALGIA.
The games featured in our advertising are designed to be familiar, inspire
recognition, and remind people of positive past experiences associated with
playing them. It’s known that provoking such nostalgia can be a real positive
in advertising terms – and this active engagement can translate into
increased brand visibility and revenue. We also need our campaign to be
noticed – which is where Zoho’s colourful, bold brand expression comes into
its own.
THE FORMAT.
SHAPING THE CAMPAIGN.
We knew what we wanted to show and say, so how would we go about doing
it? Advertising formats were decided as part of a media plan developed
alongside Just Global, with a variety of both digital and non-digital elements.
These included big, bold, out-of-home advertising, ad space on public
transport and, of course, digital, online advertising.
THE WHERE.
LOCATION, LOCATION, LOCATION.
Where can you expect to see our campaign? You may spot digital ads on a
screen near you, including websites such as The Times, The Guardian,
Financial Times and The Economist. A wide audience will also see Zoho CRM
in high-profile locations around the UK. The London transport network,
including key stations and London Underground trains, will feature our
advertising, alongside transport interchanges in other main UK cities.
THE IDEA.
BUILDING OUR BRAND.
You can expect to see our brand awareness campaign throughout this year –
and so can our existing and future customers. They will become more aware
of our brand and product, which makes them more to consider purchasing.
And with Zoho CRM one of our key gateway products, it’s ideal for upselling
into other Zoho offerings too.
GET IN TOUCH.
We hope you enjoy seeing our campaign. If you have any questions or suggestions, please contact our UK Marketing team.
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