Iain Halpin

Head of Content

“If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein

Iain Halpin is the Just Global’s Head of Content. He has 25 years of B2B tech experience in a career that embraces brand consultancy, strategic planning, product positioning, and copywriting for companies ranging from the biggest blue chips to the smallest start-ups – and Iain brings all of that to his role in Just Global. He is at his best when operating at the intersection of insight generation, creative strategy and content creation.

Iain is an award-wining digital marketer specialised in creating unique and robust brand propositions based on a detailed understanding of target audiences. He then works with other creative leads to shape these into arresting campaign concepts and collaborates with subject matter experts and design teams to write impactful and highly-targeted marketing assets.

Iain has worked both in-house and at agencies in content-led roles that have spanned demand generation, thought leadership, crisis management and internal communications. He has served as marketing director for start-ups such as GenieConnect where he demonstrated his ability to use digital channels to drive engagement and lead generation. He has also led major internal communications programs for companies including Nokia Siemens Networks, Atradius and Shell.

He is a natural leader, having served as an interim MD and on several management boards.

When asked how Iain would describe meaningful growth, he asserts, “Growth is about development: for it to be meaningful, it needs to serve the ambitions of yourself and your company, your client and the society in which you live.”

The deeper meaning to his work is to help brands to be their best, most authentic selves.

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