Yet, only 7% of marketers think their content is great. We need to fix this. Let’s find out how it’s done.
In sports, most team managers have some experience of playing the game. The same does not apply to marketing. Marketers are dependent upon quality content, yet few have any experience of creating it. So, how can non-writers ensure great writing is at the heart of their campaigns?
Applying 25 years’ experience of creating every type of content for every kind of marketing, The Write Stuff specifically sets out – in both a cohesive blog series and full downloadable white paper – the things that will improve your understanding of what great content looks like – and uplift your ability to get The Write Stuff.