Author: Shirin Kanchwala

We know a lot about marketing. Here’s your chance to see how our brains work.

Blog

The AI-Driven Future of Product Websites

As AI answer engines reshape search and discovery, this thought-leading blog explores how B2B brands can secure visibility in AI answer engines and influence buying decisions. Learn why being present in AI-driven answers is now mission-critical.

AI, Search, Content Marketing, Growth Marketing
Blog

AI Answer Engines and the New World of Search: What You Need to do About Your Content

Search isn’t just about rankings anymore. As AI answer engines reshape how B2B buyers find and evaluate information, content needs to do more than perform—it needs to explain. This piece breaks down how AI “reads” your content, why traditional SEO isn’t enough, and what marketers should change now to stay visible in an AI-driven search world.