INCLUSIVE PLACES

Never-ending Lockdown 

OVERVIEW

Imagine if lockdown wasn’t just a short-term solution, but an everyday battle, when the places accessible to ‘the public’ aren’t for you.

OBJECTIVES

 It was the aim of the team to create as much awareness and responsiveness to the growing issues faced, for those with restricted mobility, and the solutions Inclusive Places are able to offer. 

EXECUTION

To promote the launch of their new website, the sixty-second film “Never-ending Lockdown” was created, bringing further understanding and compassion to the issues being tackled by Inclusive Places work. 

OVERVIEW

Disability access specialists Cheung Access works with architectural and building firms in Australia to help create more inclusive environments for people living with issues such as impaired sight, hearing or mobility.

The company had evolved in its scope of work and number of employees. As a result, owner Christine Cheung decided that a new name was needed: Inclusive Places. The company worked with Just Global to develop the new Inclusive Places brandmark, using open doors as a shorthand for the welcoming spaces the company helps to create. As a bonus, the negative space between the doors makes a capital “I” for Inclusive.

Our agency continues to work with this impactful brand to expand the mission of their business.

OBJECTIVES

It was therefore the aim of the team to create as much awareness and responsiveness to the growing issues this can cause and the solutions Inclusive Places are able to offer. 

In recognizing the short-term parallel between a months-long lockdown due to a global pandemic with the indefinite lockdown of those with disability, Inclusive Places created a human connection to the purpose of their work. This impactful and empathetic video draws on the state of the world to have audiences relate to the common issues faced by others and solutions provided by Inclusive Places

Inclusive Places are disability access specialistsbased in Australia who work to ensure public and private spaces are fully accessible to those with living with challenges to their hearing, sight and mobility. To promote the launch of their new website, the film “Neverending Lockdown” brings furtherunderstanding and compassion to the issues being tackled by Inclusive Places work.

EXECUTION

To promote the launch of their new website and branding, which was previously carried out by the Just Global team, the sixty-second film “Never-ending Lockdown” was created, bringing further understanding and compassion to the issues being tackled by Inclusive Places work. Spurred by the world’s lockdown due to the pandemic, and the resulting sense of isolation, this emotive campaign highlights the difficulties faced by those in wheelchairs, and with various mobility issues, not just in lockdown but day-to-day, especially in ‘public spaces.’ The sheer difficulty of moving around in public results in a number of disabled people just staying home and ‘locked down’ forever.

“All of us have experienced the isolation from our community that lockdown results in. So, it felt pertinent to highlight the ‘lockdown’ many disabled people have suffered and will continue to suffer after lockdown comes to an end for the rest of the population.”

Rob Omodiagbe, Just Global’s Executive Creative Director of APAC Tweet

RESULTS