CAUSEWAY

Becoming a Causeway Star

OVERVIEW

When you’re a Causeway Star you’re one of many curious, proud and passionate people fuelling customer successes.

OBJECTIVES

Causeway Technologies approached Just Global looking to reimagine and revive their employee identity. 

EXECUTION

At the core was an engaging launch and recruitment video, to accompany this other assets were created, including an eBook and employee onboarding pack. 

RESULTS

This campaign was incredibly well received by the client. Causeway were ‘over the moon’ with the creativity and the sheer efforts of the UK creative team.

OVERVIEW

Dream big. Aim higher.

When you’re a Causeway Star you’re one of many curious, proud and passionate people fuelling customer successes.

Causeway were looking for a new identity that would not only communicate their fresh approach internally, but also elevate their ability to attract a new wave of young professionals. Taking on existing themes of space and a core message of “Becoming a Causeway Star” our UK creative team crafted an inspirational video that acted as the beating heart of the campaign. Around it, we built and deployed internal platforms, an eBook and brochure, new webpages, LinkedIn and Yammer social posts as well as a direct mail piece.

OBJECTIVES

Causeway Technologies approached Just Global looking to reimagine and revive their employee identity – an identity that would not only define their new employee-centric approach to their existing team members, but also enhance their recruiting capabilities and enable them to attract young professionals looking for a career in technology.

They brought to Just Global UK some well-established themes that revolved around space and the qualities of a Causeway Star: “be curious, own it, work together, be proud, and wow everyone”. But they wanted to go further than their previous attempts and create something inspiring. We were tasked with taking these concepts and with them carve a new creative pathway.

I can’t thank the team at Just Global enough for all of their work on the rebrand of our employee brand identity. We worked with Lauren and the team from creative concepts right through to launch of the final assets and were so impressed with the quality of work produced by the whole team. You took our initial brief and created something we never could have imagined on our own and we’re so pleased with the outcome – it really brings the Causeway employee brand identity to life and gives a real sense of what it means to work here.
We also have to give a big shout out to Jake Whiteman (Just Global, Head of Video) who delivered the video of our dreams as part of the project – it still makes the hairs stand up on our arms whenever we watch it. We love it! Thank you to Jake and the rest of the team!

Causeway

EXECUTION

At the core of the campaign was the launch and recruitment video titled “The Curiosity”. Members of our UK Video, Design and Copywriting teams came together, fuelled by their own passions for science fiction, and drew-up a concept: a journey through space to a mysterious anomaly, driven by the need to explore the unknown, and inspired by classic sci-fi movies like ‘2001 a space odyssey’.

After Design crafted a mood board that captured the vision, Copy brought the concepts into a compelling script that tied the five Causeway values into the narrative itself as well as details of the setting. Altering stock 3D models and creating custom visuals and illustrations, our Video team the set to building, animating and mastering. The end product: a stunning, inspirational video of an astronaut and his teams’ struggle through a strange anomaly in space to finally embody the attributes of a Causeway Star.

The Causeway team said when they first watched it, it gave them “chills”.

The rest of the campaign was built outward from the video, ensuring a consistent, strong link to heart of the project. This comprised of a new eBook, onboarding brochure glide, animated e-cards, as well as LinkedIn and Yammer social posts. A direct-mail piece was also created and sent to all employees – containing a mug with some coffee, tea, and branded biscuits, along with the invitation to ‘settle down with a cup and join us for something exciting’ – to help engage and personalise the launch.

RESULTS

This campaign was incredibly well received by the client. Causeway were ‘over the moon’ with the creativity and the sheer efforts of the UK creative team, as well as all the Just Global UK team members that supported the project.

Internally, the Just Global UK creative team described the campaign as one of ‘the most creative pieces of projects we’ve ever worked on’ – enjoying every second of it.

The work is already winning awards such as three titles from the AVA Digital Awards just this week.